In memory of the many people who died and or have been injured in the
World Trade Center terrorist attack September 11, 2001, The Women in Business
community opens to this Memorial page.
Taking Care… A Tradition of Women Leaders
By: Elaine Warga-Murray
E.W. MURRAY Assoc., Inc./PlantsandPillows.com
Focusing on the ability of women to move from the nurturing care taker
of home and family, to the “taking care of business” professional, who
understands the importance of community, service and a sound bottom line,
is often how articles on women in the work force begin. However,
since our 9-11 reality adjustment, work place, community, volunteering,
commerce and “how we do business” is moving into a new paradigm.
Like everyone, especially those of us who were personally impacted at
“ground zero,” we have become both introspective and demonstrative. And
to varying degrees, frightened. Do we fight or take flight? Who do
we fight and where do we hide? Certainly the metaphor of flying to safety
has morphed into a strange new vision of cocooning.
But whatever we do, we cannot retreat or be assuaged into thinking that
women should not continue our activism as leaders in business. If
“we” have come so far and influenced business practices, opened careers
and opportunities for our daughters, then why was the media coverage focused
so totally on men? Where were women firefighters? Women EMT’s?
Women members of the Bush Team? Women business people? Women doctors? Where
were the women survivors?
In the images that flooded my grief, I kept searching the TV news coverage
for evidence of women. I expected to see them helping, working, volunteering,
searching and sharing their experience. Surely, if the glass ceiling is
only a figment of feminist imagination, then there were women business
people who survived! Women who helped? Women who are going to rebuild?
Unfortunately, the only images of women I saw repeatedly were the newscasters
and the Aphganistan veiled apparitions that represented tyranny and suppression
so horrible, that newscasters openly voiced: “How much freedom and opportunity
women have in our free society in comparison with …….women who suffer the
total absence of mobility and opportunity.”
Yes, compared with NONE, we have some. I wonder if women had more
influence in our world, in world politics, in world business, if
the “veiled secrets” of the Middle East would still have nothing.
The tradition of women leaders has to be : MORE. More opportunities,
more awareness, more volunteering, more working , and more caring.
Caring about ourselves, our female co-workers, our daughters, our sisters,
and the other half of our world population.
So, while I originally thought of this article as a recognition of the
strength and determination that women have exercised through volunteering,
educating- themselves and others-, serving the community, working hard,
achieving, mentoring, investing and participating, it is apparent
that our struggle has merely begun.
As always, women are part of the solution and hopefully, we are half
of the solution. That of course, is what we must continue to do.
Women in leadership roles, and with opportunity, must continue to Care,
Serve and Give to the Tradition of FUTURE Women Leaders, so that our global
community and our global competency is enjoyed and recognized as half of
the whole.
Protecting what we have is meaningless, if we don’t share. Taking
care of others will not be possible, if we don’t take better care of ourselves.
Serving the community and the business world has been our history, serving
the future must be our legacy. Opportunities for ourselves are only
as valuable as the power it gives us to provide opportunities for others.
Caring, Serving, Giving is how we got here…now we need to get there.
* Light a candle; the candle symbolizes eternal life.
Our world is in mourning.

Deb Nyberg, Webmistress
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